Is it soap? Or is it a phone sex line?

Answer: It is a body wash. I saw it in a grocery store recently. Further research indicates that it comes packaged with a rather histrionic brand of masculinity. The Web site for the product (which is Flash-based, and which I decline to link to) proclaims that it is maintenance for your mansuit™. (I am not entirely sure what a mansuit™ is, but I would have assumed that it was dry-clean only, unless perhaps it was disposable.)

They also have rules. Rule number fourteen is "Women should smell like fruit. Men should smell like men."

I do not want to know what this stuff smells like.

I do not want to know what it is made from, either.